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Project USTTAD; 3
Project Type
Embroidery, Craft Revival, R&D
Role
Junior Designer, Production Assistant, Material Sourcing & Artisanal Collaboration, Brand Positioning & Consumer Engagement
Category
Accessories; Clutch Bags, Tote, Statement Jewellery, Bag Straps, Flip Flops etc
Reviving the Bhopali Batua
Project USTTAD Chapter 3 aimed to preserve the fading craft of Bhopali Batua—exquisite drawstring bags adorned with intricate zardozi embroidery, once cherished by the Nawab Begums of Bhopal. Expanding beyond batuas, we introduced a collection of slippers, bag straps, jewelry, and clutch bags, blending heritage with modern elegance.
Inspired by Bhopal’s Beauty
During our time in Bhopal, the city’s charm, especially its peacocks, deeply inspired us. Their striking eyes and vibrant feathers influenced our embroidery motifs, weaving nature into tradition.
Impact & Legacy
The collection was warmly received, celebrating artistry while empowering artisans. It was a privilege to contribute to the revival of this craft, ensuring its legacy lives on.
