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Project USTTAD; 4
Project Type
Embroidery, Fashion Accessories, Product Development & Craft Revival
Role
Designer, Product Developer, Sourcing and Procurement, Production Assistant, R&D
Product Range
Accessories; Clutch Bags, String Bags, Pouch, Chokers & Slipper Straps
The final chapter of Project USTTAD, backed by the Ministry of Minority Affairs and Textiles, India, paid homage to the Bhopali Batua and the Nawab Begums of Bhopal, who pioneered this timeless craft.
In this phase, a diverse range of ethnic bags and chokers, embracing a traditional color palette, luxurious silks, and brocades sourced from Banarasi merchants was designed and developed. Brass accents added a regal touch, elevating each piece with an air of opulence.
This chapter was more than just a design endeavor—it was a tribute to heritage, a celebration of artisanal mastery, and a commitment to preserving a craft that has stood the test of time.
