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Haafiza; A Memory

Product Category

Womenswear

Project type

Print Design, Layouting, Revival

Role

Designer, Print Developer & Production, Procurement & Buying

Haafiza was the first project I undertook holistically, leading the design team and overseeing every stage of development. Rooted in the rich craft of Bagru block printing, Haafiza is an ode to the imprints of time—both on fabric and in memory. Inspired by the palaces of Jaipur, this project celebrates the beauty of hand-blocked textiles, where each print carries the weight of tradition, storytelling, and craftsmanship passed down through generations.

Each garment tells a story through natural dyes, earthy hues, and aged textures, evoking the beauty of recollection. The imperfections, the repetition, the human touch—these are what make the craft alive, carrying whispers of tradition into the present.

Through Haafiza, I honor the past while shaping a future where heritage and design coexist seamlessly.

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